Task: Prepare Marketing Collaterals

Marketing collaterals can include, but not limited to, any of the following types of documents/materials:

Web pages
Brochures or Brief Datasheet or Flyer
Product video
Customer references
Case studies (in brief and detailed versions)
Thought leadership documents
Detailed datasheet
External Roadmap and
Any other artifact aiding product/IP solution marketing and sales.

Product Marketing Manager shall decide the different types of collaterals required for a particular product /IP solution. He shall be the overall owner for all these collaterals, but Product Technical manager and Architect shall be responsible for the technical content of these artifacts.

Product marketing manager shall work with Group Marketing team for preparation of product marketing collaterals and ensure the materials are compliant to branding guidelines of the Group.

Following are some of the key contacts at Group level for IP solution/product related marketing activities:

Division	Contact Name
Head of Visual Identity & Design	Véronique Le Mevel
eTeam Manager – for all video projects	Joe Morris
Global web content manager	Lyly Lepinay
Group Branding and Advertising	Dhaivat Mehta
Central IP Team	Oliver Jones; Gireesh Kumar N

Roles & Responsibilities:

Responsibility	Product Marketing Manager, Product Technical Manager and Product Architect
Accountability	Product Marketing Manager
Consulted	Product Strategist/Head, Sales Team, Group Marketing Team
Informed	-
Reviewer	Product Strategist/Head and Product Marketing Manager
Approval	Product Strategist/Head

Trigger/Entry Criteria:

Product marketing manager shall initiate the preparation of the marketing collaterals based on the requirements of marketing plan or on need basis.

Exit Criteria:

Approval of prepared collaterals.